The blog
SEO without the
corporate nonsense.
Real observations from someone who plans the work, executes it, and is accountable for the results. No jargon, no strategies built for Fortune 500 budgets. Just honest takes on what actually helps small businesses show up.
SEO
How to tell if your SEO is actually working
Most SEO reports are full of numbers that don't tell you much. Here's what to actually look for, what the warning signs are, and what questions to ask your SEO person.
April 13, 2026
SEO
How I actually run SEO for small businesses in 2026
Most small-business SEO advice is built around agency incentives, not business results. Here's how I actually think about it and what the work looks like in practice.
February 14, 2026
SEO
Start here.
This site exists for one simple reason: to talk honestly about SEO without turning it into noise.
January 15, 2026